to modern or postmodern

I think what he's trying to get across is that thing's change but the more we try and change things the more they stay the same, all the modern "creativity" that comes upom us is just the samething that someone came up with before but slightly tweked. So in an ironic way of looking at things everything "new" has been dome before so we need some sort of fictional reallity to break the chain of recycled ideas.